Herbalife India joined hands with IIT Madras to advance Holistic Wellness at Paradox Fest 2025

In a unique partnership, Herbalife India, a premier health and wellness company, community, and platform, joined hands with the Indian Institute of Technology Madras (IIT Madras) for Paradox 2025, the institution’s flagship annual festival held from June 4 to 7, as part of its broader commitment to youth well-being and community health.

The partnership centred around the theme “Unlocking the Secret to Holistic Wellness,” aiming to spark meaningful conversations around physical health, nutrition, and mental resilience—especially within India’s high-performance academic environments. Herbalife’s presence at the fest was a value-driven initiative to build awareness among the next generation of changemakers and leaders.

Paradox 2025 witnessed high footfalls and Herbalife engaged with about 3600 students with in-depth wellness experiences spanning through activities like the campus run and wellness touchpoints around the institution. The morning run gathered a crowd of over 300 students who actively participated in the movement. In another key highlight, a keynote session was delivered by Ajay Khanna, Managing Director, Herbalife India spoke on how prioritizing holistic health can enhance academic performance, support better decision-making, and contribute to an improved quality of life. 

Commenting at the event, Ajay Khanna, Managing Director, Herbalife India, said, "Our partnership with IIT Madras at this year’s Paradox is rooted in a shared vision: to integrate well-being into the everyday lives of students and innovators. We believe that students represent future of innovation, community and well-being and through our engagement at Paradox, we hope to spark more awareness and open conversations around everyday well-being.”

“Herbalife has been a valued partner in our mission to make quality education and holistic development accessible to all. Their active participation in Paradox as a CSR volunteering partner — from engaging student interactions and wellness-focused experiences to supporting 1,000 learners in our BS in Data Science program with scholarship — reflects their deep commitment to youth empowerment. We’re glad to have had Mr. Ajay Khanna for a leadership talk that brings real-world wellness insights to our students. We look forward to continuing this meaningful collaboration” said Prof. Andrew Thangaraj, Chair, CODE and Coordinator, IITM BS Program.

Herbalife’s alliance with IIT Madras is built for the long term. Together, they’ve launched the Herbalife-IITM Plant Cell Fermentation Lab, which is driving innovation in plant-based nutrition and sustainability—an effort that aligns closely with national priorities like the Bio-E3 policy and the UN SDGs. They have supported 1,000 scholarships in the Data Science and Applications program, with half of them going to women scholars.

About Herbalife International India Private Ltd.

Herbalife (NYSE: HLF) is a premier health and wellness company, community and platform that has been changing people's lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed food products to consumers in more than 90 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life.

For more information, visit https://www.herbalife.com/en-in