ToR for Consultancy Services - Livelihood Support for Marketing and Brand Building

Title	Livelihood Support for Marketing and Brand Building
Timeline	08 months
Expected area of expertise	Well versed in go to market strategies and brand building Familiarity with grassroots ecosystems for nano and micro enterprises
Apply Link	https://forms.gle/YESctnuUWEi88YsX6 (Contact Procurement for Form Link)
Last Date for Apply	25th Sep, 2025

About SELCO Foundation:

SELCO Foundation’s mission is to create a platform of solutions that uses sustainable energy as a catalyst to bridge environmental sustainability and poverty alleviation. With holistic development as the primary focus, the organization strives to create equitable societies, where services are accessed by all communities. The interventions of SELCO lead to a sustainable delivery model of essential services like livelihoods, education, and health till the last mile. (Read more about SELCO here: http://www.selcofoundation.org/)

Background of the Program:

SELCO Foundation seeks to inspire and implement solutions that alleviate poverty by improving access to sustainable energy to underserved communities across India in a manner that is socially, financially and environmentally sustainable. SELCO Foundation demonstrates the role of clean energy and energy efficiency across areas including wellbeing, livelihoods, and health.

As part of its initiatives for livelihood improvement, SELCO partners with micro enterprises specifically in rural, underserved geographies facing challenges in brand building and marketing of their products and services.

Requirements:

• Reputed firm with experience in marketing and brand building with creative story telling
• In-depth knowledge of go to market strategies to enable micro nano business enterprises and farmer producer organisation for better revenues
• Ability to travel and conduct in-person activities as required
• Excellent project management skills

Selection Criteria:

The Company / Professionals will be selected based on their:

• Proven experience in marketing and brand building
• Knowledge of digital tools/platforms relevant to MSMEs
• Experience in working with businesses in regional/local languages
• Ability to operate in low-resource, rural, or semi-urban areas
• Familiarity with social enterprises and grassroots ecosystems preferred
• Ability to meet the project timeline

To Apply:

Interested consultants / organisations, meet the eligibility criteria with relevant experience and is interested in collaborating with the SELCO Foundation, (please include samples and/or references of the previous similar work as proof of experience) and based out of India are requested to reach out with a detailed proposal giving a brief on the methodology and the process they will uptake for this project, including budgets (with break-ups and explanation), timelines and milestones and submit the same to google form https://forms.gle/2RxuCmDZanoGqAve6 on before 25th September, 2025.

Any further queries please write to procurement@selcofoundation.org    with a subject line: “Livelihood Support for Marketing and Brand Building” (Name of Project)

To download the full ToR, click here: Livelihood Support for Marketing and Brand Building

Tags Livelihood Advocacy Liberal Arts Others