ToR - Production of videos showcasing ChildFund India's educational initiatives

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About the Organization

ChildFund India, a child development organization registered in India in 1984, has been working with children, youth and families from the most remote, extremely backward and hard-to-reach areas, with a vision to build “an India where children lead a dignified life and achieve their full potential”. ChildFund India works in the rural belts of the country, now slowly expanding its focus to urban locations too, where child protection issues and violence against children are prevalent. Its programs provide comprehensive support to children from their conception until they reach 24 years of age by integrating health, nutrition, sanitation, gender equality, education, skill training, livelihoods, child protection and humanitarian relief work. ChildFund India annually reaches 3.7 million children, youth, and their families across the country, through its programs. ChildFund India’s unparalleled longstanding community presence in India, long-term partnership with grassroots organizations and relations with relevant stakeholders especially the Government to ensure that its holistic interventions foster an enabling environment where children can grow to their fullest potential.

About the Proposal

ChildFund India is commissioning the development of three short films to showcase its education programs. These include:

Social and Emotional Learning (SEL): Demonstrating how SEL practices help children strengthen emotional well-being, resilience, and positive classroom behaviors.

STEM Education Program: Highlighting the promotion of inquiry-based learning through STEM mini science labs, smart classrooms, libraries, teacher training, and exposure visits.

Udaan Fellowship Program: Featuring the journey of adolescent girls supported through scholarships, mentorship, and life skills to pursue higher education.

The assignment aims to capture compelling stories, program strategies, and visible outcomes in a creative and engaging way for use in public awareness, donor engagement, digital media, and stakeholder communication.

Objectives of the Assignment

• The primary objectives of this assignment are to:
• Showcase how ChildFund India’s SEL, STEM, and Udaan programs are transforming the education journey of children and youth, with a focus on improved learning, resilience, innovation, and empowerment.
• Capture authentic voices of children, girls, parents, teachers, and community members to highlight personal experiences and outcomes.
• Create engaging, high-quality videos that can be used for public awareness and donor communication.

Scope of Work:

The selected consultant/agency will be responsible for the end-to-end production of three program videos (SEL, STEM, and Udaan). The scope of work will include, but not be limited to, the following:

Concept Development

• The agency will begin the assignment with consultations with ChildFund India to understand the education programs, the intended audience, and the key messages to be conveyed. Based on this, it will design creative approaches, scripts, and storyboards for each of the three films. The concepts should be engaging, child-centered, and aligned with ChildFund India’s brand and communication guidelines.

Production

• Filming will take place at program locations identified by ChildFund India (Most probably Delhi, Bangalore, Raichur and Jhabua in MP). The agency will be responsible for capturing classroom practices, STEM activities, SEL sessions, mentoring interactions, and community engagement. Interviews with children, teachers, parents, and staff should form a central part of the narrative to ensure authentic voices and lived experiences are highlighted. The agency is expected to provide all professional resources including crew, cameras, sound, and lighting equipment to ensure high-quality output. All the videos will be recorded in Hindi.

Post-Production

• The agency will edit and produce three full-length videos of 2 minutes each, along with shorter promotional versions of 30-40 seconds suitable for social media platforms. This will include professional voiceovers, copyright-cleared background music, subtitles in English, and the use of graphics or animation where necessary to explain program concepts. Feedback from ChildFund India will be incorporated into the final versions

Safeguarding and Ethics

• All production processes must comply with ChildFund India’s safeguarding and communications policies. Care must be taken to ensure the dignified and respectful representation of all participants and to protect their privacy and rights.

Deliverables

The agency will be required to produce a comprehensive package of outputs that capture the essence and impact of ChildFund India’s SEL, STEM, and Udaan programs. The deliverables will include the following:

 

• Three Full-Length Films: Three high-quality films of 2 minutes each, one on Social and Emotional Learning (SEL), one on STEM Education, and one on the Udaan Fellowship Program. Each film should combine live footage, interviews, and visuals of program activities, along with narration and music, to tell a compelling story of impact.
• Short Promotional Edits: For each of the three programs, the agency will create short edits of 30-40 seconds from the full length films. These clips should be designed for digital and social media platforms such as Instagram, Facebook, LinkedIn, and YouTube. They must feature engaging visuals and crisp messaging suitable for online audiences.
• High-Quality Candid Photos: The agency will capture a minimum of 100 high-quality candid photos for each of the three programs, covering children, teachers, parents, mentors, and community activities. Photos should reflect diversity, authenticity, and emotional depth, and will be delivered in both high-resolution (for print and media) and compressed formats (for digital use).
• Formats and Quality: The final outputs will be provided in multiple formats:
• High-definition (4K or similar quality) versions suitable for presentations, donor events, and official screenings.
• Compressed versions optimized for digital platforms and mobile viewing without loss of quality.
• Raw Footage, Photos, and Project Files: In addition to the final edited videos and photos, the agency will hand over all raw footage, original photographs, and editable project files to ChildFund India. This will allow for future repurposing or adaptation of the material if needed.

Eligibility

The agency should:

• The agency/consultant should have 8-10 years of experience in producing high-quality social impact videos, preferably for NGOs or educational initiatives.
• They must have strong creative, storytelling, and technical capacity.

How to Apply

• Agencies should submit:
• A detailed proposal with a creative approach and work plan.
• Links to previous work or videos.
• A financial proposal, including a cost breakdown.
• Profiles of key team members.
• Proposals must be submitted to centralpurchase2@childfundindia.org by 07th Sept 2025. 

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