Sales Manager – Bamboo Products (Finished, Semi-Finished & New Categories)

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Position: Sales Manager – Bamboo Products (Finished, Semi-Finished & New Categories)

Reporting to: Senior Director

Experience: 5–7 years in B2B sales of natural materials, handicrafts, wood products, sustainable consumer goods, or related sectors

Employment type: Full time

Location: Bangalore

Joining requirement/Timelin:  Immediate

About Industree Foundation

Industree Foundation is on a mission to transform rural livelihoods by building one of the world’s largest smallholder bamboo plantation programs. The bamboo program involves 10 Lakh women planting 6 crore saplings totalling 1,20,000 hectares of privately owned bamboo across India. With our work with bamboo, we aim to create resilient communities and foster prosperity. You can read more about its work at www.industree.org.in

About this Position

The Sales Manager will lead the sales function for all finished, semi-finished, and new category bamboo products. The role focuses on identifying new domestic and international markets, acquiring new buyers, closing deals, building sales pipelines for diversified product lines, and ensuring sales targets are consistently met.

Job Responsibilities

Core Sales & Business Development

• Identify, research, and develop new domestic and export markets for bamboo sticks, slats, and
• emerging product categories.
• Build and manage a robust sales pipeline for both finished and semi-finished products.
• Proactively reach out to new buyers, large retailers, wholesalers, OEMs, institutional clients, and
• new sector opportunities.
• Develop tailored sales pitches and proposals for each market segment.
• Lead negotiations with buyers to close profitable deals and contracts, in line with costing
• provided by the Merchandising Manager.
• Achieve daily, weekly, monthly, and annual sales targets as per the business plan.

Market Expansion & New Product Sales

• Test new product categories in target markets to validate demand and pricing assumptions.
• Gather buyer feedback and share it with the Merchandising Marketing team for product refinement and pilot scaling.
• Identify partnerships or distributors for scaling new product categories.

Relationship Management

• Build and maintain strong, trust-based relationships with new and existing customers.
• Handle escalations, complaints, and post-sale queries professionally.
• Ensure high customer satisfaction and repeat business through consistent follow-ups.

Reporting & Coordination

• Maintain up-to-date CRM data on leads, conversions, sales cycle status, and order pipelines.
• Provide timely forecasts, revenue reports, and market insights to management.
• Work closely with the Merchandising & Marketing Manager for handover of confirmed orders, pricing inputs, and production feasibility checks
• Represent the organization at exhibitions, trade fairs, industry meets, and relevant buyer networking events.

Education Qualification/Required Skills & Experience

• Bachelor’s or Master’s degree in Business, Sales & Marketing, or a related field.
• 5–7 years of proven sales experience, ideally in natural materials, sustainable products, or craft- based industries.
• Strong track record of achieving ambitious sales targets.
• Excellent communication, negotiation, and relationship-building skills.
• Good understanding of export procedures, domestic B2B channels, and institutional sales.
• Familiarity with CRM tools and sales reporting systems.
• Self-driven, results-oriented, and comfortable with regular domestic and occasional international travel.

Key Result Areas (KRAs) & KPIs

KRA	KPI
Sales Revenue	Achieve sales targets across product lines
New Markets	Acquire new buyers and expand into new regions
New Product Categories	Successfully test and close sales for new categories
Customer Relationships	Strong repeat orders and high buyer satisfaction
Sales Pipeline Management	Clean CRM data, timely reporting, accurate forecasts

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