Manager (Programs)

About STPI 

STPI - Software Technology Parks of India is a premier S&T organization under Ministry of Electronics and Information Technology (MeitY), Government of India, established in 1991, with a mandate to promote software exports from the country. Today, with 14 jurisdictional directorates that comprises of 71 centres, out of which 63 centres are in Tier II & Tier III cities, STPI has expanded its presence across the country. STPI has ensured the growth of software exports and generated employment and entrepreneurial opportunities. STPI facilitates IT/ITES/ESDM industry by providing single window clearance services, world-class internet connectivity, state-of-the-art incubation & other infrastructure services, which aim to encourage, promote, and boost software exports.

Eligibility Criteria:-

• Educational and other qualifications
• MBA/Graduate from a recognized and reputed Institute/University.

Work Experience

• 3 to 8 years of overall experience as business Manager with the responsibilities in
• marketing, brand management and community building besides standard etc. in a
• corporate/ association/ incubator/accelerator/Venture fund.
• Job Description: Selected candidate shall be part of the Core Incubation Team at
• Electropreneur Park and would lead the following activities.
• Creating global and local partnership, alliances with engineering colleges, angel
• investors, VC’s and other ecosystem players.
• Work closely with the HoC /CEO/COO to design, develop and run Incubation /
• Acceleration program and shall develop vision, strategy and business model to
• achieve the objectives.
• Develop and execute strategy for CEO for implementation of strategy, review,
• outreach, scouting, evaluating, selection and on-boarding of quality and innovative
• start-ups and plan for continuous improvement.
• Manage the day- to- day interaction with the Incubates and provide continued
• strategic guidance to entrepreneurs in areas such as business modelling, sales, and
• marketing, financing, fundraising, overall strategy, operations etc. Be the first level
• contact to handle queries from Incubated startups and applicants.
• Good understanding and access to the entrepreneurship ecosystem to provide high-
• quality mentor and advisory support to entrepreneurs.
• Organizing demo days, seminars, training workshop, mentoring sessions with
• startups.
• Enhance Electropreneur Park brand visibility by publishing startup success stories on internet and social media. Work on the brand management, identify current brand positioning and design research-based brand positioning strategy.
• Design and execute marketing campaigns aimed at communicating our brand message, measure &report on success of marketing campaigns.
• Oversee intake, scoping, capacity planning, and execution workflow for digital marketing and lead generation activities.
• Identify and share best practices for audience targeting and database hygiene, email/digital marketing strategy, events, tracking instrumentation and digital channel measurement.
• Community Building over Digital & Social Media Channels.
• Develop and analyse digital channel performance metrics to drive future marketing
• decisions and optimize lead acquisition and activation strategy.
• Deliver clear, consistent, and frequent communication with Field Marketing and
• Events stakeholders to ensure ongoing clarity on strategy, tactics, goals, and performance for digital channels.
• Provide information for management reporting and prepare reports as necessary.

Key Skills:

• Empathetic people manager, a trusted advisor to the team.
• Enjoys working with start-ups and helping them succeed.
• Strong attention to detail.
• Proven track record of creating and executing integrated marketing lead generation
• campaigns using tactics that include live and/or virtual events, webinars, lead nurture programs, and CRM/sales insights.
• Track record of developing and managing multiple marketing programs simultaneously. Has program management, campaign management exposure.
• Comfortable working in a matrixed organization, with the ability to build
• relationships with stakeholders and cross-functional teams including Product
• Marketing, Segment Marketing, Marketing Operations, Field Marketing and Sales.
• Experience working with creative and operations agencies in an outsourcing capacity.
• Excellent verbal and written communication skills.
• Excellent presentation skills.
• Comfortable dealing with CEO/COO level.
• Excellent working with Excel, PowerPoint and other productivity tools.

For more information, please check the link: Manager (Programs)

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