Request for Proposal (RFP) for Satark 2.0: Community-Based Road Safety Awareness Initiative

Request for Proposal (RFP) for Satark 2.0: Community-Based Road Safety Awareness Initiative

Issued By:

Bridgestone India Pvt. Ltd.
Swardari, Chakan MIDC, Pune Maharashtra- 410501
Contact: Nitika-gulhane@bridegstone.co.in

Issue Date:

[08/07/2025 ]

Proposal Submission Deadline:

[20^th July 2025]

Problem Statement:

India ranks among the highest in road traffic injuries and fatalities globally, with non-compliance to basic safety behaviors—such as helmet use, seat belt adherence, and cautious pedestrian habits—being a major contributor. Despite legal provisions, the gap in awareness and consistent behavioral practice persists at the community level, especially among youth, two-wheeler riders, and informal transport workers.

Bridgestone’s Satark 2.0 seeks to address this challenge through community-led behavior change communication (BCC) strategies that are participatory, action-oriented, creative, and measurable in impact.

Objective of the RFP:

While you're free to design your approach, this RFP invites proposals from eligible NGOs for ideating and implementing community-based road safety programs that focus on:

• Shifting attitudes and behaviors towards consistent helmet and seat belt use
• Reducing rash driving, mobile phone use while driving, and drunk driving
• Promoting pedestrian safety and lane discipline through localized campaigns

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Expected Outcomes (with Measurable Indicators):

• Define theory of change for the program- We are interested in seeing your ideas for how change will be observed.
• What can be the means of verification?
• Pre-post analysis.

Eligible Applicants:

• Registered NGOs with experience in community development, road safety, or behavioral change programs.
• Having experience in the field of Road safety, Minimum of 2 years
• Registration documents like 12A,80G, CSR form 1

Scope of Work:

Proposals should outline how NGOs plan to:

1. Youth-focused, action-driven program by using innovative tools.
2. Safe riding practices by the use of helmets and safety belts.
3. Reduce road fatalities in Pune with Means of verification and indicators.
4. Measureable impact through pre- and post-awareness assessments.
5. Engage local stakeholders, Communities, youth and transport authorities.

Your proposal should demonstrate how the activities directly contribute to measurable outcomes and how they can potentially be scaled or sustained post-grant.

Funding and Support:

Selected NGOs will receive financial grants and access to expert mentorship to implement their proposed initiatives effectively.

Proposal Requirements: (Strictly follow the format)

We’re looking for thoughtful, well-structured proposals that include:

• Organization Profile (Background, Experience, Key Team Members)
• Project Approach & Methodology
• Implementation Timeline & Key Milestones
• Budget Estimate &Resource plan
• Expected Impact & Measurement Strategy
• Risk Assessment & Mitigation Approach

Note: you can add pictures wherever needed.

Evaluation Criteria:

Proposals will be assessed based on:

• Innovation & Creativity in proposed strategies.
• Scalability & Community Reach of the program.
• Sustainability & Long-Term Impact.
• Past Experience & Proven Effectiveness.

Submission Details:

All proposals must be submitted via email to Nitika-gulhane@bridgesone.co.in by 20^th July 2025  with the subject line “Satark 2.0 – Road Safety Proposal Submission.”

For inquiries, contact Nitika Gulhane

Tags Corporate Social Responsibility (CSR) Smart City and Urban Issues Advocacy