Communications Officer - Program Campaigns & Content

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About the Organization

PATH is a global nonprofit dedicated to achieving health equity. With more than 40 years of experience forging multisector partnerships and with expertise in science, economics, technology, advocacy, and dozens of other specialties, PATH develops and scales up innovative solutions to the world’s most pressing heath challenges.

Job Description

The Communications Officer (CO) - Program Campaigns & Content will be responsible for strengthening the foundation’s brand and reputation in India, in alignment with our global image. The role is central to advancing high levels of familiarity and trust in the foundation, thereby supporting our in-country programmatic and advocacy priorities.

The CO will be tasked with designing and implementing communication strategies that directly support the foundation’s program and policy goals in India. This will involve close collaboration with colleagues across Communications, Global Policy & Advocacy, and Program teams - both in India and globally, to effectively leverage resources and capabilities for country and region-specific initiatives. Key responsibilities will include developing and executing compelling content strategies that enhance engagement, build brand awareness, and amplify the foundation’s voice on critical issues. The role demands a strategic thinker with strong creative skills and a nuanced understanding of diverse communication platforms. The ideal candidate will have demonstrated experience in managing the full spectrum of communication development - from conceptualization and strategy to execution and delivery.

The postholder will be based at the foundation’s India Country Office (ICO) in New Delhi, and report to the Senior Manager, Brand, Content & Gender Equality, Global Growth Opportunities - Comms, ICO.

Job Responsibilities

Strategy Development & Integration

• Design and implement innovative communications strategies that strengthen the foundation’s brand and advance program goals across Agricultural Development, Women Economic Empowerment, Inclusive Financial Solutions, Digital Public Infrastructure, Water & Sanitation and Global Education in India.
• Ensure research and audience insights inform strategy, messaging, storytelling, and content planning.
• Collaborate closely with India and Seattle-based Communications, Global Policy and Advocacy, and Program teams, to align communications with program goals and brand priorities.
• Develop a consistent voice and narrative architecture for the portfolio that ties program outcomes to the foundation’s larger mission and brand.

Content Creation & Creative Development

• Lead end-to-end creative development with creative and communications agencies: ideation, conception, scripting, production, and execution across formats (video, social, digital, print, events).
• Develop compelling brand-forward stories, briefs, and creative assets that resonate with diverse Indian audiences.
• Curate and adapt content from partners, grantees, and external experts, ensuring alignment with brand voice and program goals.
• Collaborate with creative agencies, designers, production houses, and writers to produce innovative content for both digital and offline platforms.
• Oversee production quality and timelines, ensuring content is impactful, accurate, and engaging.

Digital & Social Media Management

• Build and manage digital-first content strategies for web, social media, and emerging platforms to expand reach and engagement.
• Coordinate with the digital team to maintain a dynamic content calendar and ensure timely publishing across owned channels.
• Optimize storytelling for platform-specific formats (e.g., Instagram reels, YouTube shorts, LinkedIn thought leadership, X threads).
• Leverage analytics and performance data to refine digital strategy, maximize audience engagement, and track brand impact.
• Explore innovative formats (interactive content, live sessions, podcasts) to enhance visibility and deepen audience connection.

Media & External Engagement

• Place on-message stories with mainstream and digital media outlets to shape perceptions and advance program goals.
• Partner with grantees, and other partners to amplify aligned narratives and stories of success.
• Support stakeholders, including government, philanthropies, partners, and grantees in developing communication strategies, capacities, and digital storytelling capabilities.

Campaign & Agency Management

• Lead and manage communication and creative agencies, ensuring delivery of brand-aligned campaigns and high-quality content.
• Provide creative direction and feedback on campaign design, production, and rollout.
• Drive integrated campaigns that combine media, digital, and local engagement channels for maximum impact.

Risk & Reputation Management

• Anticipate, monitor, and mitigate communications risks related to programs, stakeholders, and brand perception.
• Ensure brand consistency and integrity across all content, channels, and partnerships.

Measurement & Continuous Learning

• Coordinate with the Measurement& Insights team to track performance and impact of communications strategies.
• Use data and analytics to inform decisions, refine content strategies, and course-correct campaigns.
• Document learnings and emerging trends to strengthen future communication and brand initiatives.

Education Qualification/Required Skills & Experience

• Master’s degree in business administration or mass communication, or related field.
• Minimum of 7–10 years’ experience in communications or brand management with well-established organizations.
• Demonstrated ability to design and implement large-scale communication strategies that integrate brand building, and/or program goals.
• Strong grasp of research and audience insights to inform strategy, messaging, and storytelling.
• Proven experience collaborating across geographies and functions to align local execution with global brand priorities is desirable.
• Hands-on experience leading end-to-end content development - ideation, scripting, production, and execution across digital, video, print, and experiential formats - while working with and managing creative and communications agencies to oversee the full development process, provide clear direction and feedback, and deliver brand-aligned outputs under tight timelines.
• Strong background in brand storytelling, creative brief writing, and concept development tailored for diverse audiences
• Ability to manage and inspire creative partners while ensuring high-quality outputs.
• A sharp eye for design aesthetics, narrative flow, and emerging trends in visual storytelling.
• Proven expertise in digital-first content strategies and managing multi-platform campaigns
• Experience experimenting with innovative formats such as reels, shorts, podcasts, and interactive/live digital events is desired.
• Experience leading integrated campaigns that blend media, digital, and community engagement channels.
• Excellent communication and presentation skills, capable of articulating creative ideas and strategies to stakeholders.
• Ability to manage multiple projects simultaneously, with a strong sense of time management and organization.
• Understanding of design principles, typography, visual storytelling, and user experience (UX) design.
• Experience working on consumer brands either in a creative agency or on the client side is desirable
• Exposure to political issues (domestic and/or international), where significant discretion and judgment must be exercised.
• Enthusiasm for, and commitment to, the foundation's mission, issues, and values.
• Ability to work with flexibility, efficiency, and diplomacy both individually and as part of a complex team effort.
• Strong analytical, writing, and verbal skills for communicating with a broad and diverse audience.

Other Attributes

• Comfortable in a wide range of cultural, geographic and operational situations, demonstrating culturally sensitive behavior with a diverse range of people and a deep commitment to development issues and high standards of personal integrity.
• Ability to travel regionally up to 20% domestically and internationally.

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