Strategic Lead - Marketing and Outreach

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About the Organization

ImpactNITI Policy Lab is a strategic advisory firm specializing in transformative governance. We partner with public sector organizations to navigate complex policy challenges by integrating data-driven insights with on-the-ground political and social realities. Our core purpose is to architect and implement sustainable change by bridging the disconnect between policy design and community needs.

Job Description

To design, implement, and govern a high-impact, multi-lingual communication strategy focused on citizen engagement, public trust-building, and scheme adoption across 36 districts. This role drives the public interface and success metrics of the CMGSCAC network.

Job Responsibilities

• Public Outreach Strategy: Lead the development of the 5-year state-wide communication plan, incorporating regional dialects and local cultural sensitivities for maximum penetration and measured impact.
• Stakeholder Coordination: Act as the primary liaison for all communication matters between the CMGSCAC, the CMO's communications wing, Directorate General of Information and Public Relations (DGIPR), and external media.
• Content and Campaign Governance: Oversee the creation and deployment of high-quality, standardized content across all digital, print, and social media channels, ensuring consistent messaging and brand integrity.
• Performance Monitoring: Establish key metrics (KPIs) for campaign reach and conversion (scheme adoption) and provide regular performance analysis to the Central Core Team.
• Field Capacity Building: Develop comprehensive communication toolkits and training modules to equip District Coordinators and SEOs for effective local scheme promotion and citizen facilitation.

Education Qualification/Required Skills & Experience

• Education: Master’s degree in Mass Communication, Public Relations, Journalism, or a related field from a recognized university.
• Experience: Minimum of 5 to 8 years of overall progressive experience in strategic communication or public affairs, including at least 3 years in a specialized role managing large-scale, multi-channel public awareness campaigns.
• Skills: Demonstrated proficiency in multi-lingual content strategy (Marathi and English mandatory), crisis communication management, and deep understanding of government public relations protocols.

To Apply: Please send your CV and Cover Letter to: info@impactniti.in / impactnitipolicylab@gmail.com

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