Individual Consultant: Data Analyst, Individual Giving

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About the Organization

UNICEF works in over 190 countries and territories to protect the rights of every child.

UNICEF, the United Nations agency for children, works to protect the rights of every child, especially the most disadvantaged and those hardest to reach. Across more than 190 countries and territories, we do whatever it takes to help children survive, thrive and fulfil their potential.

Job Description

The consultant will support UNICEF India’s Paid Media Team in optimizing digital fundraising efforts by leveraging data analysis, insights, and reporting. The role focuses on tracking campaign performance, identifying trends, and providing data-driven recommendations to enhance donor acquisition and retention. These deliverables will leverage specialized skills and knowledge not readily available within UNICEF to achieve clearly defined outcomes within a set timeframe.

Job Responsibilities

Data Analysis & Reporting:

• Analyse performance data from paid media campaigns (Meta, Google Ads, Programmatic, etc.).
• Develop dashboards and reports for key fundraising metrics such as CPA (Cost per Acquisition), ROAS (Return on Ad Spend), and donor lifetime value.
• Identify trends, patterns, and insights to improve campaign effectiveness.

Campaign Performance Optimization:

• Work with the Paid Media team to test and refine targeting, creatives, and ad placements.
• Provide insights to optimize budget allocation for better ROI.
• Support A/B testing and audience segmentation for fundraising campaigns.

Data Management & Integration:

• Ensure data integrity and consistency across platforms like Google Analytics, CRM (Salesforce), and ad accounts.
• Assist in integrating data from various sources to create a unified performance view.

Predictive Analytics & Donor Insights:

• Use data modelling techniques to predict donor behaviour and optimize retention strategies.
• Analyse donor segmentation and engagement patterns to enhance lifetime value.

Collaboration & Knowledge Sharing:

• Work closely with internal teams (Digital Fundraising, IT, CRM, and Paid Media)
• Present data-driven insights and recommendations to stakeholders. iii. Stay updated with digital fundraising trends and analytical tools.

Education Qualification/Required Skills & Experience

• Bachelor’s/master’s degree in data science, Analytics, Statistics, Marketing, or related fields.

Years of Experience/Knowledge/Expertise/Skills required:

Mandatory experience and skills:

• Minimum 5 years in data analytics, preferably in digital fundraising, paid media, or digital marketing.

Technical Skills:

• Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, SQL, and Excel. o Experience with BI tools like Tableau, Power BI, or Google Data Studio.
• Analytical & Problem-Solving Skills: Ability to derive actionable insights from complex datasets.
• Communication: Strong ability to translate data insights into clear recommendations for non-technical stakeholders.

 Preferred Experience:

• Knowledge of Python/R for data analysis is a plus.
• Familiarity with CRM systems (e.g., Salesforce) and fundraising data is a plus.

Language requirements:

• Fluency in English is required.

For more information please check the Link

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