Senior Manager – Brand & Corporate Communications

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About the Organization

We are part of the University of Cambridge and share its mission ‘to contribute to society through the pursuit of education, learning and research at the highest international levels of excellence’. This connection gives us an unrivalled depth of experience in research, academic publishing, national education systems, international education and English language learning.

We explore, collaborate, and innovate to find bold new ways to spread knowledge, spark enquiry, and aid understanding. We help people across the world to realise their potential, benefiting society and the planet. Through our products and services, we inform action around some of the world’s most pressing challenges, including climate change, and we are committed to reducing our environmental impact.

Job Description

This role is responsible for strengthening Cambridge University Press & Assessment's brand visibility, thought leadership, and product integrity in South Asia by building strategic relationships with critical media outlets, bloggers, Opinion Leaders, and Influencers in South Asia to support the business's product integrity and awareness.

The Senior Brand & CC Manager will drive media engagement strategies, social media engagement , thought leadership communications, and narrative development, across verticals and overall brand - ensuring that product launches, partnerships, and initiatives are positioned for maximum impact across the region. The role will also be responsible for driving social listening and insights, feeding back market intelligence to strengthen brand positioning and communication strategies.

The role requires strategic vision with hands-on execution, balancing high-level storytelling with tactical PR delivery, while effectively managing external agencies and partners.

Think strategically with a passion for tactical and detailed public relations development & execution.

Job Responsibilities

• Translate business and brand objectives into impactful PR, social media, and influencer programs that strengthen Cambridge's brand voice across South Asia.
• Develop a Framework / Scorecard to monitor and optimize the plans and ensure they stay aligned to the Brand's and product vertical's overall objectives in South Asia.
• Position Cambridge as a thought leader in education and assessment by creating compelling narratives for industry forums, social media, and media engagement.
• Develop and deliver integrated content – press releases, opinion editorials, thought leadership blogs, presentations, and social-first storytelling – all aligned with Cambridge's PR and brand strategy.
• Lead media outreach initiatives in pitching, handling inbound media queries, and managing relationships between Marketing and local, national, and international media in South Asia.
• Be responsible for developing storylines, written materials, and messages such as press releases, media advisories, pitches, presentations, Social media etc., that are tied to the Brand and PR plan framework.
• Be responsible for deploying internal communications content that increases the various stakeholder's understanding of the public relations role, activities, and media coverage functions.
• Develop media relation strategies that cover the Brand's crucial constituencies Media (digital and offline), Blogs, Education Centric Websites, Domain Influencers, Education Policy Makers, and
• School Leadership Communities, which inspires even greater awareness of the Cambridge University Press & Assessment Brand and its reach in South Asia markets.
• Formulate, maintain, and enhances PR & social media analytics tools and reporting process methods

Additional Duties

• Perform any other duties that may be expected of you by your immediate Manager.

Education Qualification/Required Skills & Experience

• Exceptional PR and Communications background and experience of 15 to 20 years.
• Master's degree in Mass Media, Communications, Public Relations, or Marketing .
• Successful track record in a progressive public relations position in a fast-moving and dynamic business environment or one of India's Top PR agencies managing PR for well-known brands/categories. Global project experiences will be a huge plus.

Skills

• Possess outstanding verbal and written communication skills. Have an extraordinary ability to communicate Brand, Product, and Business messages most clearly and concisely, bringing about a positive outlook on the business, especially to external partners, stakeholders, consumers, and governments in South Asia markets.
• Proven and successful experience planning and managing multiple PR projects proactively or under tight deadlines. Good Media Relationship and Networking in traditional PR channels like Print, TV, and Web News networks, besides experience working with newer & modern PR channels such as LinkedIn, Facebook, Twitter, and Instagram.
• Exceptional abilities to develop relationships and partnerships (internal/global) across all levels exhibiting strong leadership and influencing skills.
• Display comfort working in cross-functional settings to think outside the box while finding creative and unorthodox PR solutions that will give the Cambridge University Press & Assessment Brand and various others a distinctive edge over the competition in South Asia.
• Expert presentation, facilitation, and training skills. Flexible, with a demonstrated ability to work in a fast-paced environment. Strong program management skills: plan, communicate, execute and follow through.
• Ability to make regular pitches & presentations to various audiences, proficient in Visual Aids MS Word, PowerPoint, and similar. Able to deliver creative content for presentations, media releases that is engaging and impacting.
• Ability to work with influencers and stakeholders to develop creative and innovative media plans. Manage both Paid and Earned media effectively for maximum impact

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